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Some boards view marketing as a basic subject matter. Questions about marketing normally revolve around manufacturer perception or perhaps the latest ad campaign. Marketing is viewed as an important topic, nonetheless rarely gets center stage. Cynic board participants see marketing as a highly subjective subject, where RETURN ON INVESTMENT is ambiguous. The famous concern “what do you spend in advertising? inch isn’t susceptible to receive a solution from a skeptical mother board. And if they’re unsure of its worth, the CEO won’t be in a position to justify this.